Russ Sagert, Former VP Oil and Gas Software at IHS

“Effective sales training requires an innate understanding of the customer’s business needs and industry challenges.  Along with that the ability to determine and succinctly articulate your company’s vision for products and services to address those specific needs and challenges.  In the role as sales trainer and mentor, Tyson has a proven ability to focus sales training on tactics that work, through insightful practices and methods.  Leveraging a fun and open communications style, Tyson transformed our sales behavior and our team”

Hovey Cox, Senior VP Marketing and Strategy at CGG

"Technical marketing in a B-to-B environment is critical to a successful sales process and surprisingly the needed methods and skills are outside the scope of most sales programs.  Inception's is an excellent program not only for learning the techniques, but practically applying them to a company's technical sales challenges"

Ian Setterfield, VP Sales at SpectrumGeo

“Some people understand a client’s needs and have insight into the challenges they face in the oil and gas industry, whilst others will have in-depth knowledge of the technical capabilities of their software and services their company provides. Tyson is one of those rare individuals that has a complete understanding of both. He is capable of engaging customers at any level and can articulate the value of your offerings in a meaningful and relevant way. I have worked closely with him, and seen him mentor my team to succeeding in similar ways. I can also guarantee that anyone working closely with Tyson will have fun”